year: 2024 - 2024
client: Shenzhen Creative Week realm: visual identityWISE is an initiative launched under Shenzhen Creative Week (SZCW) and Design Dome to support emerging young designers. The program focuses on identifying and nurturing a new generation of talent, offering selected designers international exposure through curated exhibitions, media visibility, and opportunities for commercial collaboration.
For this platform, I developed the identity system for its exhibition program. The concept is based on an octagram, referencing the eight designers selected each year for the program. The graphic system translates this structure into a flexible visual language that reflects both the collective platform and the individual trajectories of the participating designers.