insdim identity

year: 2023
client: insdim design office
realm: visual identity

insdim is a multidisciplinary design studio centered on product design, positioning itself as a team of “contemporary craftsmen” that brings together ideas from different fields to create thoughtful and joyful design.

To refresh the studio’s visual presence, I researched principles of newspaper design and developed a new visual framework. The resulting brand guidelines were applied to redesign the studio’s website and a range of marketing materials.

research

ideation process

development