year: 2024
client: insdim design office
realm: logo designpintokùru is a special project initiated by the creative studio insdim design office. Unlike insdim’s primary consultancy practice, pintokùru serves as a space where the team’s everyday observations, experiments, and spontaneous ideas are transformed into tangible objects and shared with the community around the studio.
For this project, I designed the logo and logomark. The mark takes the form of an organic red dot, symbolizing the intuitive and fluid nature of ideas as they emerge in daily life. Its soft, irregular shape reflects the natural and unrestrained process through which these thoughts evolve into physical creations.