year: 2023 - 2024
client: Shenzhen Creative Week realm: visual identity
WISE is an initiative launched under Shenzhen Creative Week (SZCW) and Design Dome to support emerging young designers. The program focuses on identifying and nurturing a new generation of talent, offering selected designers international exposure through curated exhibitions, media visibility, and opportunities for commercial collaboration.
The theme this year is “Stepping Up,” highlighting the growth and advancement of emerging designers. Responding to this idea, I developed a visual language built around the motif of the step. The graphic system uses layered and ascending forms to evoke movement, progression, and the evolving path of young designers as they move forward in their professional journey.