MUSEPOD
Website Design

UX/UI Design
Adobe XD; WIX

MUSEPOD website is built as a part of the company’s brand development project. I am in charge of competitive analysis, information architecture and UI/UX design.


GOAL

 Convey company vision and mission
 Communicate brand and product features
 Secting company services
 Archive company accomplishments

PROCESS

︎︎︎  Competitive Analysis
︎︎︎  Information Architecutre - Site map

︎︎︎  Prototyping

OUTCOME


Significantly increase the efficiency of point-to-point client communication with digitally compiled company pr information.



01
RESEARCH & INSIGHTS




                                

Competitive Analysis
Competitive analysis was done based on a series of UX audits of competitors and reference websites. We examined the logic flow, user experience, and overall personality of over 10 websites.
︎Room        ︎Bridge+
︎framery    ︎MyDream Plus


Reference 01 - Bridge +
Brand-oriented: who we are;Space showcasing; Happenings; Community




Reference 02 - MyDream Plus
Service-oriented: what we can do; business models


02
INFORMATION ARCHITECTURE
I build MUSEPOD’s information architecture after UX audit and analysis. We focused on showcasing the company’s expansive service sectors.


03
PROTOTYPE

Three major prototypes were developed after the information architecture was finalized ( there was one more prototype developed based on an earlier version of info architect). First prototye was built in Adobe XD with the branding personality and filler text. The second prototype was built on WIX and was put in market. The third prototype updated the landing page and navigation bar to better convey the company’s brand story.




Mid-Fidelity Prototype
The initial prototype was build via Adobe XD. I reached mid-fidelity for the first prototype to better visualize the personality and of the website for the client.


High-Fidelity Prototype
High-fidelity prototype is realized through WIX. This version was running in the market before the last prototype update on the landing page.




Product Series Page
Communicate product core competancies
Showcase product customization
Display major technology features

Service Sector Page (Rental)
Communicate service details
Showcase relevant cases
Call-to-action




LandingPage/
Navigation Update

The landing page and navigation was updated  as required by client.


Other
Experimentation

Musepod is a powerful office pod system that allows great level of customization. To showcase this feature, I developed a few interfaces. This was not realized due to technical difficulties.

Variation Swatch

  
Draggable Objects Interaction



 
LAB REPORTS: BRANDING/VI  MUSEPoD  AHA!   XIAN   SMOOSH   cogreen   49City    UI/UX TRIPLAN   MUSEPoD  Rome2Rio   CODING/MOTION  ScreamingOldBaby   AnonymousCity    FINE ART 90s:Self&Time   MFA Thesis