Sketch-up: MUSEPoD Space Design Team
MUSEPoD
Brand DevelopmentAdobe Illustrator, AfterEffect,
Photoshop, Keynote
MUSEPoD is a modular office pods system. The Research and Development team brought the product to life based on their abundant experience in workspace service. The modular based system aims to innovate a new way of thinking in workspace design - a construction-free space planning. Alongside the vision of the company, MUSEPoD design team and I worked together over 10 months and constructed a comprehensive brand outlook for the product.
CHALLENGE
Develop a brand outlook for the new sector of business to help with long-term market expansion and business development.
Develop a brand outlook for the new sector of business to help with long-term market expansion and business development.
OUTPUT
·Product Core Competancy
·Brand Story (Insight-Led)
·Visual Assets
·Product Core Competancy
·Brand Story (Insight-Led)
·Visual Assets
OUTCOME
Strategic coorperation with companies such as Bytedance, Starbucks, WeWork and etc.
Strategic coorperation with companies such as Bytedance, Starbucks, WeWork and etc.
PRODUCT BOOK
80-page Product Catalogue offered in Chinese and English
Graphic Design/Copywrite: Lucinda Zhang & MUSEPoD Design
Product Video
Video Direction & Script Writing: Lucinda Zhang & MUSEPoD Design Video Production: PIXEL GRAVITY (Suzhou, China)
WEBSITE
Landing Page Demonstration
︎︎︎ Website Design Process
Information Architecture/Web Interaction Design: Lucinda Zhang & MUSEPoD Design
Web Developer: MUSEPoD Han Pei
WEBSITE
Landing Page Demonstration
︎︎︎ Website Design Process
Information Architecture/Web Interaction Design: Lucinda Zhang & MUSEPoD Design
Web Developer: MUSEPoD Han Pei
2022 SHENZHEN CREATIVE WEEK
